Runaway
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Post by account_disabled on Jan 27, 2024 8:47:55 GMT
5. Optimized content for mobile phones We have reached a point in human history where smartphones have become the primary type of device used to access the internet. So why wouldn't you want your content to be as accessible to them as possible? Many companies have yet to fully customize their websites. As of 2022, desktop users will account for only 66% of the online audience , while more than 92% of users access the Internet via mobile phones. If you're in content marketing, forget everything you know about desktop-first strategies and start thinking mobile before the creative process even begins. How will readers interact with your post on Job Function Email List smartphones? How can you keep them engaged while they scroll through it? Incorporating simple design elements such as white space, dots and larger letters can go a long way in this regard. Mobile-optimized content(Source: Envato Elements ) What doesn't change in content marketing? in the world of content marketing, some things have always been and will remain the same. Sure, modern tools and new strategies are great, but they'll never deliver full value without the tried and true best practices that got us here: Quality content is still key. No matter how advanced . AI tools become, nothing will ever replace the power of well-crafted content that resonates with your target audience. Research is still essential. You can't know what you're writing or talking about if you don't put in the effort to learn more about the subject first. Distribution is still important. You can have the best post, but if no one knows it exists, what's the point? Engagement is still important. To be successful, you need to engage with your readers and build a relationship with them. Content Marketing Tools The great thing about content marketing is that there is no shortage of tools to help you streamline the process.
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