Runaway
Posts: 3
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Post by wededal303 on Dec 5, 2023 8:49:27 GMT
Inbound Marketing is the art of attracting and guiding users until they become loyal customers and then keeping them that way through tactics that add value without being aggressive or intrusive. In other words, Inbound Marketing is nothing more than a way to grow your business in a healthy and profitable way . In this guide I want to show you how to create an Inbound Strategy to use to promote your project. In particular, this information will help you achieve the following objectives: Increasing qualified traffic to your website. Increased conversion rate of users into Special Data leads. Higher conversion rate of leads into new customers. Improve online reputation. All this happens on the basis of a fundamental principle: the customer is at the center of the strategy! And it is precisely from the customer that you must start to create your strategy. The Buyer Persona: the "beating heart" of Inbound Marketing Buyer Persona The Buyer Persona is a fictional character created to represent different profiles of potential customers. The idea is to assign a name, a personality and specific traits to try to get to know the type of customer as much as possible and create a "tailor-made" communication strategy for their characteristics. If Inbound means attraction, then we must ask ourselves: What should I do to attract audiences and customers? First, get to know them! In practice this translates into defining the type of customers and the target, and creating a Buyer Persona for each type.
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